WE WERE ASKED

After a successful first season, Intel strived to grow their “Music Experiment” platform and elevate their partnerships with MTV & SONY in order to engage young millenials with the SONY Vaio tablet line... so Giant Step expanded the multi-platform series fusing music, social media and technology, into a much larger and higher impact second season.

WE THOUGHT

Planned and produced secret themed events, creating a gamified experience for fans to win exclusive access to the shows.

• Arcade Fire @ Capitol Records (Los Angeles)

• Empire Of The Sun @ Gotham Hall (NYC)

• Disclosure @ Cyclorama (Boston)

• Taeyang @ Bimbos (San Francisco)

Giant Step developed and executed holistic lead-in promotion, social media & PR campaigns tailored to each market/artist. 

• Developed partnerships with local promoters, influencers

• Launched social media activations to drive fan sign ups in order to win tickets and special prizes prior to each show

• Held Instagram contests at events

All shows were live-streamed & broadcast post event on Palladia, with the Los Angeles event broadcast on Jimmy Kimmel Live.

WE ACHIEVED

• 750M social media impressions

• 350M media impressions

• 20K+ new users to data base

• 12K event attendees

• 2014 Clio Winner (Silver - “Integrated Campaign”)

►SONIC BRANDING/IDENTITY ►TALENT PROCUREMENT & PARTNERSHIPS ►LIVE & DIGITAL EVENTS ►CONTENT CREATION ►CREATIVE MUSIC PROJECTS ►CORE COMPETENCIES ►MARKETING ACTIVATION ►SOCIALS