THE ASK

Create music for the marketing and advertising of the carbon-neutral credit card, Aspiration Zero, that fulfills the brand promise.

OUR APPROACH

A carbon neutral sonic identity could go the obvious route of a natural, stripped-down, acoustic sound. Instead, we focused on a combination of raw energy, instrumentation, and semiotics. We also identified a composer from Iceland, a country that plans to be carbon neutral by 2040.

CORE COMPETENCIES ►MUSIC SUPERVISION & LICENSING