WHAT WE DO
CONCERT + EVENT PRODUCTION
MUSIC + CELEBRITY PARTNERSHIPS
PRODUCT LAUNCHES + BRAND EXPERIENCES
MUSIC STRATEGY
SONIC BRANDING + IDENTITY
MUSIC SUPERVISION + LICENSING
MUSIC COMPOSITION
CREATIVE DIRECTION
What is a Music Strategy?
A music strategy is the role music plays in an overall marketing campaign. Music can be used as an emotional equity of sorts, to draw attention and more frequent engagement with an audience. Being personal and consistent are two ways to maintain engagement with your audience.
A well-executed music strategy taps into music as a form of social currency. Introducing music as a brand asset enriches a brand identity and deepens a brand’s connection to their audience.
The applications of music in brand building campaigns are endless, and work best with an integrated strategy.
BRANDS WE’VE WORKED WITH
Giant Step is a partner of The Knitting Factory Entertainment. The group includes:
Giant Step is an investor in Audigent, the data mining and audience building platform.
Other investors include Warner Music, Roc Nation and Raised In Space.
THE GIANT STEPS TO A MUSIC STRATEGY
STEP 1
What’s your audience’s musical identity?
Music influences our personal identity from an early age from how we enjoy ourselves to how we interpret complex emotional concepts.
We mark key moments in our lives through songs and sounds. Through a deep understanding of your audience, GS develop a profile based on the music they have an emotional connection with.
STEP 2
What does the music mean in culture?
But music doesn’t live in a vacuum. It’s a part of the social fabric and carries its own equities - communicating meaning in that context.
Each artist and song has a cultural, social, and historical value and GS decodes what the music symbolizes to your audience in order to effectively apply it to your marketing and messaging.
STEP 3
How does the music move your audience?
Beyond the subliminal, music has been proven to have both psychological and physiological effects on the listener.
From pitch to pace, tone and timbre, music has countless ways to mimic our emotional responses and can create the same bodily sensations that excitement, anger, anxiety, and passion can.
Our Tools
Through a combination of semiotics, analysis of social sentiment, and music psychology - we develop strategies that allow brands to harness the power of music to create a greater connection with the audience.
We apply this learning to curation, supervision, and original composition to create sonic experiences that are emotionally resonant and increase the impact of your brand interactions.