WE WERE ASKED

Elevate and refresh SundanceTV’s experiential presence at Sundance Film Festival. Sundance Channel re-branded itself SundanceTV with an updated brand identity – 2015’s HQ space was the launch of the new brand to the Sundance community. 

SundanceTV HQ is the Festival’s official TV partner and the channel’s largest consumer-focused activation of the year.

WE THOUGHT

To bring Sundance TV’s new brand and content to the forefront, we created a warm and inviting environment, encouraging guests to stay longer and visit more frequently, fostering deeper engagements. 

• Overhauled design and leveraged Giant Step’s influencer relationships to ignite a new level of excitement that hadn’t been seen in the space since its initial launch 6 years prior.

• Took over production and programming responsibilities for SundanceTV HQ.

• Introduced new programming elements to SundanceTV HQ, including a daily live music series.

• kept space dynamic with ongoing changeovers from “day” to “night” programming. 

• Leveraged Giant Step’s database to invite new influencers.

We developed and executed several brand and sponsor activations, including:

Chobani Yogurt Café,  Lay’s Sweepstakes Activation,  Hershey’s (Brookside) Giveaways,  SundanceTV Screenprinting Activation, 
Film Panel series,  Live Music Performances,  LensCrafters Photo Booth,  Grey Goose Bar.

WE ACHIEVED

• 13K+ influencers in attendance

• Increased awareness + improved perception of brand and original progRAMMING.

• Successful renewal of sponsorships and participation