WE WERE ASKED

Drive broader awareness to Samsung’s distinct and innovative technology and ecosystem in the cultural center of NYC. 

WE TOOK ON

Open a permanent non-retail, multi-floor flagship experience center in the heart of NYC’s Meatpacking District.
This was a global first for Samsung. Giant Step were identified by CMO of Samsung USA to bring a first of its kind experience to market with a unique and authentic positioning.

Roles and responsibilities included: 

• Branding and positioning of the space

• Communicating its purpose company wide

• Partnerships with companies like Smorgasburg, Rag & Bone, Wanderlust

• Curated a truly non retail experience by commissioning immersive and interactive installations and programming by partnering with local artists such as Black Egg and Guild  

• Training staff in non traditional retail, Creating a non retail customer journey

• Developed innovative music, food & sports even formats to drive traffic to 837

• Developed VR content & synchronized VR event experiences, utilizing Samsung technology

WE ACHIEVED

In the opening month:

• 1B+ earned impressions

• 29MM impressions and 43.2 engagements on social channels

• 38K+ device interactions in the first week

• 950 MM PR impressions, from 523 total placements (highlights included Mashable, Fast Company and Entrepreneur)

• Improved Brand Perception – with over 65% of visitors agreeing that Samsung is a lifestyle brand and “on the way up.”

• 84% improved opinion of the Samsung brand after visiting the space

• 99.6% visitors satisfied with their experience at the space

• Best Design Store of the Year 2017

►MUSIC STRATEGY ►SONIC BRANDING/IDENTITY ►TALENT PROCUREMENT & PARTNERSHIPS ►MUSIC SUPERVISION & LICENSING ►LIVE & DIGITAL EVENTS ►CONTENT CREATION ►CREATIVE MUSIC PROJECTS ►CORE COMPETENCIES ►BRAND PARTNERSHIPS/BUSINESS DEVELOPMENT ►OPERATIONS